Dr. Dovilė Barauskaitė

Dr. Dovile Barauskaite is a Senior Researcher at ISM University. She holds an MSc in Marketing from Vilnius University (Cum Laude). Prior to her doctoral studies, Dovile gained five-year working experience in the marketing industry and worked as a market research executive.

Broadly speaking, her research areas focus on consumer behavior and understanding the psychology of consumers. More specifically, she investigates the influence of aversive states on consumers’ motivations and behavior, compensatory consumption and health-related consumer behavior and decision making. Her research includes how best to use marketing tools to facilitate healthier food and lifestyle decisions. Other areas of interest include research methodology.

Dovile had training in Norway (BI Norwegian Business School), Belgium (EIASM) and research visits to USA (Columbia University in the City of New York), the Netherlands (University of Groningen) and Japan (Tokyo University). Her research has been presented at numerous international conferences, including the Association for Consumer Research, Society for Consumer Psychology, International Convention of Psychological Science, and the European Marketing Association conferences.

She was awarded doctoral scholarship for academic achievements (2018, Research Council of Lithuania) and ACR doctoral scholarship (2017, Association for Consumer Research).

• Doctoral scholarship for academic achievements (2018, Research Council of Lithuania).
• ACR doctoral scholarship (2017, Association for Consumer Research.

• Consumer behavior and understanding the psychology of consumers

• RCL World Class R&D Projects: Improving effectiveness of nudges in promoting positive health behaviors (2018-2021; 596 951 Eur), Investigator.
• RCL Researchers Groups Projects: Life history strategies and health-related behaviors in wealthy environments (2017-2019; 100 000 Eur), Investigator.
• RCL Lithuanian-Japan Cooperation projects: Functional Food: Drivers and Repulses of Consumers’ Preferences and Choices (2016-2018; 79 915 Eur), Investigator. Partners: Chiba University and University of Tokyo (Japan).