Dr. Akos Varga

Visiting professor at ISM, Associate professor at Corvinus University of Budapest in Hungary

Acquired my Ph.D. in 2012 in business management. I have been teaching in higher education since 2004 in various universities in Hungary and worldwide (including Estonia, Norway, Spain, Canada). I have taught several courses, including Online and Digital marketing, Principles of Marketing, Contemporary Advertising, Marketing Communications, Marketing Management, Mass Media Theory, International Management, Advertising Management, Public Relations (Brand Communication) in various programs (undergraduate and graduate level). My research area covers online marketing and neuromarketing related fields.

Tyrimų sritys

  • Online marketing
  • Brand communication
  • Consumer neuroscience

Dėstymo sritys

  • Neuromarketing
  • Online marketing
  • Brand communication (public relations)
  • Business communication