Venciūtė, D., Karalius, L., Auruškevičienė, V., & Reardon, J. (2023). Employee advocacy on social media and the way it affects attitudes toward the brand: the role of parasocial relationships. In Proceedings of the American Marketing Association Conference, 31 July (Virtual), 4-6 August (34, pp. 543-550). San Francisco: American Marketing Association
Venciūtė, D., Karalius, L., Reardon, J., & Auruškevičienė, V. (2023). The impact of employees’ social media advocacy on attitudes toward the brand: the mediating role of parasocial relationships. Journal of Product and Brand Management, 32(8), 1374-1387. https://doi.org/10.1108/JPBM-12-2022-4253
Dikčius, V., Pikturnienė, I., Pakalniškienė, V., Reardon, J., & Šeimienė, E. (2019). Adolescents’ engagement in parental purchase decisions of durable goods: scale development and validation. Journal of customer behaviour, 18(1), 35-60. https://doi.org/10.1362/147539219X15633616548506
Auruškevičienė, V., Gaivenytė, R., & Reardon, J. (2017). The impact of market orientation on organizational innovativeness. In 8th Annual global business conference 2017, Dubrovnik, September 27th – 30th,2017 (pp. 22-22). Dubrovnik: Innovation institute
Reardon, J., Vianelli, D., & Auruškevičienė, V. (2017). Assessing consumer preferences for foreign and domestic products before and during an economic crisis: a longitudinal examination. In AMA Conference: Better marketing for a better world, February 17-19. Orlando, FL, United States.
Conner, S. L., Reardon, J., Miller, C., Šalčiuvienė, L., & Auruškevičienė, V. (2017). Cultural antecedents to the normative, affective, and cognitive effects of domestic versus foreign purchase behavior. Journal of business economics and management, 18(1), 100-115. https://doi.org/10.3846/16111699.2016.1220975
Auruškevičienė, V., Škudienė, V., & Reardon, J. (2016). Consumer perceived corporate ethicality impact on retail store loyalty. In The 7th European Business Research Conference, December 15-16. Rome, Italy.
Skudiene, V., Auruskeviciene, V., & Reardon, J. (2016). Fostering business students’ creativity using arts based education: in an interdisciplinary approach. In L. Gómez Chova, A. López Martínez, & I. Candel Torres (Eds.), INTED2016 Proceedings, 10th International Technology, Education and Development Conference (pp. 5698-5704). IATED Academy.
Škudiene, V., Čertokas Š., McCorkle D., & Reardon J. (2015). The effect of e-shops’ service quality on Lithuanian consumers’ purchase intentions. International Journal of Business, Marketing and Decision Sciences, 8(1), 43-59.
Škudienė, V., McCorkle, Y. L., Reardon, J., & Vaitiekunaite, D. (2014). Customer perceived value influence on manufacturer and private label brands repurchase intentions. Journal of International Business Management & Research (JIBMR), 5(15), 94-99.
