Julija Jegorova

Visiting lecturer at ISM, Founder and CEO at Black Unicorn PR

14 years of experience in global PR and Communications, having worked both in-house and agency-side internationally. In 2018 I founded Black Unicorn PR - a new breed of a strategic PR agency for tech startups, located in London and present internationally.
My professional journey began working for some of the world’s most renowned brands, including TomTom (Amsterdam), ASUS (Bristol) and VISA (London) until shifting my focus towards the world of startups in 2015. From then on, I've headed PR for one of the most successful London tech #startups and worked with independent PR agencies for a wide range of technology clients. In 2018, Black Unicorn PR was founded in London to bring something new to the market – a PR agency that would put itself in the shoes of startup founders and support them as a true extension of their team.
Since then, our team has grown strong with professionals across different fields and worked with a number of companies from across Europe. Black Unicorn PR's has secured media placements for her clients in publications such as the BBC, The Telegraph, The Guardian, The New York Times, Harvard Business Review, Forbes and Entrepreneur among others.
I am a regular speaker at various conferences across Europe about the role and importance of PR and communications. I am also delivering workshops and mentoring sessions for ecosystem facilitators, established companies, entrepreneurs and startups.

Tyrimų sritys

- (Traditional) Public Relations
- Media ownership
- News conglomerates
- Media ownership's influence on public opinion
- British media
- Journalism ethics and integrity
- Media literacy

Dėstymo sritys

- Communication theories
- Public Relations
- Media ownership
- News conglomerates
- Journalism ethics and integrity