Dr. Yannick Joye is a senior researcher at ISM University of Management and Economics. Having a background in philosophy, and having worked at various prestigious international universities (KU Leuven, University of Groningen), his research currently focuses on the environmental psychology of consumer behavior. Yannick Joye has published in esteemed peer-reviewed journals (e.g., Psychology and Marketing, Journal of Experimental Psychology: Human Perception and Performance, Journal of Environmental Psychology, Psychological Science), and holds research collaborations with KU Leuven, Groningen University, University of California (Irvine), Radboud University Nijmegen, and others.