Eleonora Šeimienė

Visiting lecturer at ISM
Email: elesei@faculty.ism.lt

Doctor of social science in marketing, expert in consumer behavior, in 2015 received her PhD at Vilnius University. She has 12-year experience in market research, consulting and providing insights for brand growth and better consumer experience. Since 2017 CEO at KOG Institute for Marketing and Communication Sciences, previously worked as Insights and Research Manager at international market research company Kantar TNS.

Since 2012 she teaches Qualitative Research at ISM Executive School, since 2018 – Marketing Research at ISM University. Speaker at marketing conferences and international scientific conferences. Professional member of Lithuanian Marketing Association and Neuromarketing Science and Business Association. Pioneer in Lithuania conducting neuromarketing research and eye-tracking studies in retail environment. Has genuine interest in consumer behavior and behavioral economics.

Research areas

Consumer Behavior

Brand Personality

Consumer Personality

Neuromarketing

Teaching areas

Marketing Research

Qualitative Research

Courses

Marketing Research (GRAV029)

Publications

Dikčius, V., Pikturnienė, I., Pakalniškienė, V., Reardon, J., & Šeimienė, E. (2019). Adolescents’ engagement in parental purchase decisions of durable goods: scale development and validation. Journal of customer behaviour, 18(1), 35-60. https://doi.org/10.1362/147539219X15633616548506
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