Marius is a Director for Digital Marketing Analytics in Europe at Nielsen, the largest market research company in the world, where he helps clients to measure and improve their digital marketing performance using Nielsen's advanced multi-touch attribution modelling and other measurement solutions. Previously, he was a Senior Digital Marketing Manager at BT Group, one of the largest telecom companies in Europe. Before joining BT Group he spent over 6 years working in the UK Retail banking industry across various product and marketing management roles at Royal Bank of Scotland Group, Lloyds Banking Group and Bank of Ireland UK. He holds a Bachelor’s degree from Stockholm School of Economics in Riga, an MBA from IE Business School in Madrid, Spain, and a CIM Professional Diploma in Marketing. Apart from ISM, Marius has also taught marketing related subjects at the Stockholm School of Economics in Riga, Vilnius University, University of East London and University of Reading.