Prof. Dr. Viltė Auruškevičienė

Vice-President for Studies, Professor
Tel: +370 5 2123960
Email: vilte.auruskeviciene@archive.ism.lt
ORCID

Prof. dr. Viltė Auruškevičienė is the Vice-President for Studies at ISM University of Management and Economics (ISM)

She obtained her doctorate degree in social sciences (management and business administration) at Kaunas University of Technology, completed the Habilitation procedure at Vytautas Magnus University. In 2008, the ISM Senate granted her the pedagogical title of professor.

She is a Board member and an International Director (Eastern and Central Europe) of Marketing Educators’ Association (US), a member of American Marketing Association (US), a member of European Marketing Academy and an editorial board member of Baltic Journal of Management.

Her research focuses on consumer cross-cultural behavioral issues in real and virtual environments and value co-creation. Vilte Auruskeviciene has delivered lectures at Aarhus University (Denmark), Ljubljana University (Slovenia), Manchester University (United Kingdom), IPAM Instituto Portugues de Administracao de Marketing (Portugal). She has presented her research results at numerous international conferences, including the American Marketing Association conference, Marketing Educators Association conference, European Marketing Academy conference, British Academy of Management conference.

She won a Lithuanian Government scholarship for research at the University of Warsaw (Poland), did an internship at the University of Tokyo (Japan), led two research projects funded by the Lithuanian Research Council (total budget 180 thousand EUR).

Vilte Auruskeviciene was an advisor of three successfully defended doctoral dissertations. She currently serves as an expert of the Lithuanian Science Council; as an expert of the Study Quality Assessment Center; as a member of the Study Committee of the Rectors' Conference of Lithuanian Universities; as a Board member of the LAMA BPO; as a Senate member of the ISM and as a Senate member of the General Jonas Žemaitis Military Academy of Lithuanian.

Awards

  • ISM Researcher Award of 2008 for the development and dissemination of the research.
  • Marketing Management Association conference the Best Paper Award (Chicago, US, 2008).
  • EmeraldLiteratiNetwork the Best Paper Award in „Baltic Journal of Management” (2012).

Research areas

  • Consumer cross-cultural behavioral issues in real and virtual environments and value co-creation

Courses

Internship (MNG144)

Publications

Arya, V., Auruškevičienė, V., Agarwal, S., Kokatnur, P., Kumar, H., & Verma, R. (2024). Let us take a walk to the sustainable tourism practices: a qualitative study through the lens of tourism experts. Environmental Science and Pollution Research, 1-24. https://doi.org/10.1007/s11356-023-31503-7
Venciūtė, D., Rimkienė, R., Joye, Y., Bieliūnaitė, I., & Auruškevičienė, V. (2023). Social media presence, psychological well-being, and influencer marketing: motivations, processes, and outcomes. In Proceedings of the American Marketing Association Conference, 31 July (Virtual), 4-6 August (34, pp. 634-641). San Francisco: American Marketing Association
Venciūtė, D., Karalius, L., Auruškevičienė, V., & Reardon, J. (2023). Employee advocacy on social media and the way it affects attitudes toward the brand: the role of parasocial relationships. In Proceedings of the American Marketing Association Conference, 31 July (Virtual), 4-6 August (34, pp. 543-550). San Francisco: American Marketing Association
Rimkiene, R., Venciūtė, D., & Auruškevičienė, V. (2023). The role of online brand reputation in improving company’s performance: An exploratory study. In Proceedings of the American Marketing Association Conference, 31 July (Virtual), 4-6 August (34, pp. 678-685). San Francisco: American Marketing Association
Venciūtė, D., Karalius, L., Reardon, J., & Auruškevičienė, V. (2023). The impact of employees’ social media advocacy on attitudes toward the brand: the mediating role of parasocial relationships. Journal of Product and Brand Management, 32(8), 1374-1387. https://doi.org/10.1108/JPBM-12-2022-4253
Venciūtė, D., Auruškevičienė, V., & Škudienė, V. (2023). Should you brand yourself? Leveraging executives’ communication on LinkedIn for talent acquisition. In 2023 American Marketing Association Winter Academic Conference, 10 - 12 February (pp. 1-1). Nashville: AMA
Venciūtė, D., Auruškevičienė, V., & Škudienė, V. (2022). The role of employee influencers in sustaining business and employer brand. In 2022 American Marketing Association Summer Academic Conference, 9 - 14 August (pp. 1- 1). August 9, Virtual | August 12-14, Chicago: AMA
Venciūtė, D., Auruškevičienė, V., & Škudienė, V. (2022). Linking personal branding activities on social media and company performance. In 2022 American Marketing Association Winter Academic Conference, 10 - 20 February (pp. 1-1). February 10-11, Virtual | February 18-20 Las Vegas: AMA
Brazauskaitė, I., & Auruškevičienė, V. (2022). Product innovation management in retail: an examination of product innovativeness towards performance and moderating role of commercial environment. In 13th European Marketing Academy Regional Conference, 21-23 September (pp. 42-43). Kaunas: EMAC
Brazauskaitė, I., Auruškevičienė, V., & Gerbutavičienė, R. J. (2022). An examination of new product innovativeness and performance: the moderating role of commercial environment. Engineering Economics, 33(5), 486-495. https://doi.org/10.5755/j01.ee.33.5.21694
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