Prof. Dr. Viltė Auruškevičienė

Vice-President for Studies, Professor
Tel: +370 5 2123960
Email: vilte.auruskeviciene@archive.ism.lt
ORCID

Prof. dr. Viltė Auruškevičienė is the Vice-President for Studies at ISM University of Management and Economics (ISM)

She obtained her doctorate degree in social sciences (management and business administration) at Kaunas University of Technology, completed the Habilitation procedure at Vytautas Magnus University. In 2008, the ISM Senate granted her the pedagogical title of professor.

She is a Board member and an International Director (Eastern and Central Europe) of Marketing Educators’ Association (US), a member of American Marketing Association (US), a member of European Marketing Academy and an editorial board member of Baltic Journal of Management.

Her research focuses on consumer cross-cultural behavioral issues in real and virtual environments and value co-creation. Vilte Auruskeviciene has delivered lectures at Aarhus University (Denmark), Ljubljana University (Slovenia), Manchester University (United Kingdom), IPAM Instituto Portugues de Administracao de Marketing (Portugal). She has presented her research results at numerous international conferences, including the American Marketing Association conference, Marketing Educators Association conference, European Marketing Academy conference, British Academy of Management conference.

She won a Lithuanian Government scholarship for research at the University of Warsaw (Poland), did an internship at the University of Tokyo (Japan), led two research projects funded by the Lithuanian Research Council (total budget 180 thousand EUR).

Vilte Auruskeviciene was an advisor of three successfully defended doctoral dissertations. She currently serves as an expert of the Lithuanian Science Council; as an expert of the Study Quality Assessment Center; as a member of the Study Committee of the Rectors' Conference of Lithuanian Universities; as a Board member of the LAMA BPO; as a Senate member of the ISM and as a Senate member of the General Jonas Žemaitis Military Academy of Lithuanian.

Awards

  • ISM Researcher Award of 2008 for the development and dissemination of the research.
  • Marketing Management Association conference the Best Paper Award (Chicago, US, 2008).
  • EmeraldLiteratiNetwork the Best Paper Award in „Baltic Journal of Management” (2012).

Research areas

  • Consumer cross-cultural behavioral issues in real and virtual environments and value co-creation

Courses

Publications

Brazauskaitė, I., & Auruškevičienė, V. (2017). Role of retail category management decisions in relationship between new product innovativeness and its performance. In 8th EMAC regional conference "Bridging the marketing theory (pp. 24-24). Timisoara: West university press.
Reardon, J., Vianelli, D., & Auruškevičienė, V. (2017). Assessing consumer preferences for foreign and domestic products before and during an economic crisis: a longitudinal examination. In AMA Conference: Better marketing for a better world, February 17-19. Orlando, FL, United States.
Brazauskaitė, I., & Auruškevičienė, V. (2017). Moderating role of environmental settings in relationship between product innovativeness and its performance during the launch. Economics and Business, 31, 44-54. https://doi.org/10.1515/eb-2017-0017
Conner, S. L., Reardon, J., Miller, C., Šalčiuvienė, L., & Auruškevičienė, V. (2017). Cultural antecedents to the normative, affective, and cognitive effects of domestic versus foreign purchase behavior. Journal of business economics and management, 18(1), 100-115. https://doi.org/10.3846/16111699.2016.1220975
Gineikiene J., Schlegelmilch B. B., & Auruškevičienė, V. (2017). “Ours” or “theirs”? Psychological ownership and domestic products preferences. Journal of Business Research, 72, 93–103. https://doi.org/10.1016/j.jbusres.2016.11.003
Auruškevičienė, V., Škudienė, V., & Reardon, J. (2016). Consumer perceived corporate ethicality impact on retail store loyalty. In The 7th European Business Research Conference, December 15-16. Rome, Italy.
Skudiene, V., Auruskeviciene, V., & Reardon, J. (2016). Fostering business students’ creativity using arts based education: in an interdisciplinary approach. In L. Gómez Chova, A. López Martínez, & I. Candel Torres (Eds.), INTED2016 Proceedings, 10th International Technology, Education and Development Conference (pp. 5698-5704). IATED Academy.
Ivanauskienė, N., Auruškevičienė, V., Ramonienė, L., & Škudienė, V. (2015). The relationship among e-marketing strategy and success of internationalization process of the SMEs in emerging economies. European Journal of Business and Economics, 10(2), 11-15.
Skudiene, V., Auruskevciene, V., & Sukeviciute, L. (2015). Internationalization model revisited: E-marketing approach. Procedia - Social and Behavioral Sciences, 213, 918–924. https://doi.org/10.1016/j.sbspro.2015.11.505
Šalčiuvienė, L., Auruškevičienė, V., & Ivanauskienė, N. (2014). Key drivers affecting customer intention to purchase financial services online. Engineering Economics, 25(2), 194-202. http://doi.org/10.5755/j01.ee.25.2.6427
1 2 3 4 5 6
Load more
envelopephone-handsetcrosschevron-downchevron-rightchevron-right-circle