Bachelor Thesis (MNG120)

The Final Bachelor Thesis (FBT) is an independently prepared thesis, which summarizes the knowledge, abilities, and skills acquired in the course of studies. FTB the perspective of content and analysis methods, directly and indirectly connects the object of various disciplines into a unified whole.

Students have to write the FBT about the same company in which the Internship was taken before. This shall ensure the practical approach of the FBT. Any exception has to be confirmed by the Program Director (PD) and is only granted in the following cases:

1. A student completes an internship in a consulting company (such as an advertising agency, audit company, market research company, etc.), and analyzes the activities of the company's clients or solves client-specific problems upon request. The situation should be clearly described in the Final Bachelor's Thesis (FBT), and the reasons why the internship place and the analyzed company do not match should be explained.
2. If a student is unable to conduct empirical research on the company where the internship took place (due to the company's bankruptcy, the inability to maintain a relationship with the company, or if the Academic Thesis Supervisor (ATS) rejects the company as a suitable stakeholder for the thesis), an internship that has been or will be completed in another company can serve as the case for the FBT. A certificate confirming that the company is aware of and agrees to the use of its data in the FBT must be provided.

In the FBT, a relevant problem of a company or institution should be analyzed. The aim of the work is to provide solutions to this problem. The FBT is prepared during the seventh semester of studies and grants 15 ECTS credits.

• To be able to define the research problem and the main goals of a thesis in a concise way. Be able to integrate the theoretical knowledge obtained in the bachelor studies.
• Be able to apply the knowledge to identify a business relevant problem. To be able to perform a review of academic literature, relevant to the problem-area and the main goals of a thesis.
• To be able to prepare and conduct (on an individual basis) empirical research to suggest managerial solutions. Be able to present a testable hypothesis, consistent with assumptions derived from literature review.
• Be able to collect quantitative and/ or qualitative data and perform appropriate empirical analysis to solve the research problem.
• Be able to formulate, select, analyze and generalize the information relevant for managerial solutions.  Be able to demonstrate proficiency in academic writing, proper literature citation and compilation of a reference list.
• Demonstrate ability to present findings of the thesis to an academic community of peers and defend the thesis in front of a faculty panel.