International Business Communication (MNG140)

This course provides a balanced analysis of international communication challenges, strategies and practices crucial to modern business organizations which operate in an increasingly globalized environment. The course will familiarize students with the core principles of corporate communication, public relations, stakeholder approach to management and the set of competences and skills required from communication professionals and communication savvy leaders in order to solve internal and external business communication and client communication issues.

• The student is able to explain and apply the key terms, definitions and concepts relating communication.
• The student can analyse the impact of verbal and non-verbal communication on communication quality and effectiveness.
• The student can assess the role of the human factor over technological progress and mass communication devices.
• The student can compare and contrast the major interpersonal, intercultural, organizational and global communication concepts and apply them in the assessment of practical everyday life situations.
• The student can evaluate the impact that culture and communication have on international business and multicultural organizations.
• The student can recognize and the underlying communication phenomena in real and fictional situations.
• The student can participate in teamwork and display teamwork results in written or oral form, to be able to argue decisions.
• The student can argue decisions, can question and respond to criticism and different opinions in debates and discussions.