Course goals
The course aims to introduce students to the main concepts of international business. In the new millennium, the drive of most businesses was to “go global.” The trade and investment barriers had eased and we witnessed the emergence of companies into international markets. However, in recent years, due to variety of factors we have observed the retreat of globalization. In this course, students will familiarize themselves with various controllable and uncontrollable business environments and will develop an understanding of managing international businesses in such environments. Furthermore, students will learn to apply management tools available for enterprises and firms undergoing internationalization of their businesses.
Course results
- Compare and contrast various trade theories that explain the benefits and challenges of international trade in products and services, as well as FDI. Examine the role of international organizations and institutions that affect international business.
- Evaluate internal and external forces influencing international businesses and entry into foreign markets. Analyze the “future global trends” relevant to international business (work and talent management, IP, technology and R&D trends etc.)
- Formulate PESTEL analysis for decision-making in internationalization of a business and relations between PESTEL dimensions with organizational SWOT dimensions.
- Examine and select data collection and analysis techniques, tools and databases for business internationalization (international market assessment and similar) for a business internationalization case project.
- Interpret the role and ethics of sustainability, green and digital transitions, regenerative efforts in international business.
