Course goals
This course is designed to familiarize students with the product (digital) development process that starts from steps like the initial business discovery interviews to the final steps of buy-in presentation to key stakeholders, making it applicable for innovation within various business environments where often we have to take over initial ideas, pivot them, and improve them. Starting with the Ideate & Discovery phase, students will learn product development fundamentals, crucial frameworks, and the significance of the discovery process. In the second phase (Validate & Pivot), students will master concepts such as the Value Proposition Canvas, Customer Personas, and Jobs To Be Done, ensuring their products align perfectly with the market needs and expectations. Finally, in the third phase (Focus & Build), students will explore Requirement Gathering, Prioritization Models, and the storytelling frameworks useful for securing a buy-in.
Course results
- Learn product management concepts and strategies, and innovative approaches in relation to new product development and service innovation.
- Understand how to evaluate and enhance the alignment of products and services with evolving market needs, ensuring their relevance in today's dynamic business landscape.
- Demonstrate awareness of various discovery techniques, including brainstorming, idea generation, and market research, for identifying and exploring potential business opportunities.
- Demonstrate the ability to strategically plan the product development process, incorporating requirement gathering, prioritization, and roadmap creation to ensure effective alignment with business priorities.
