Course goals
The course is designed for practical application of knowledge and skills that were acquired during studies. The course focuses on those practical management aspects that are often not obvious to students due to their relatively limited practical experience.
During the internship, students work in a chosen company. There are two options for selecting a company:
- The student finds the internship placement themselves,
- The ISM Career Center provides support to find the internship placement.
While working in the company, students delve into internal and external factors influencing the company's operations. For this purpose, they gather general information about the company and conduct an analysis of the company/product/brand external and internal factors. During the first three weeks of the internship, students must identify the problem they intend to analyze in their Bachelor's thesis (the company under analysis during the internship and in the Bachelor's thesis must coincide!).
According to the internship report preparation schedule (see Annex), the student uploads the Word version of the Internship report to the e-learning system by the specified time.
The total scope of the internship is 15 ECTS credits (405 academic hours), of which:
- Internship in the company - 360 academic hours (270 astronomical hours)
- Classroom activities - 10 academic hours:
- Lectures - 4 academic hours
- Group consultations - 3 consultations × 2 hours = 6 academic hours
- Independent student work - preparation of the company analysis report: 35 academic hours.
Course results
- To gather secondary data pertaining to a company, enabling the comprehensive analysis of both internal and external factors influencing the company.
- To proficiently execute a series of analytical tasks, including PESTEL analysis, strategic analysis of competitor groups, market assessment using Porter's Five Forces framework, analysis of consumer needs and motivations; subsequently, to adeptly synthesize these insights into a coherent SWOT analysis.
- To master the art of effectively communicating findings through written means, ensuring the clear and concise presentation of analysis outcomes.
- To achieve a profound familiarity with the company's operational practices, thereby ensuring the seamless and competent completion of daily tasks assigned by the direct supervisor within the company.
