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Generative artificial intelligence as a new context for management theories: Analysis of ChatGPT
Central European Management Journal, 31(1), 3-13
Christenko, A., Martinaitis, Ž., & Krūminas, P. (2023)
From socialism to capitalism: Low-skill-biased change in the Baltics during the transition and beyond
TalTech Journal of European Studies, 13(1), 253-285
Venciūtė, D., Yue, C. A., & Thelen, P. D. (2023)
Leaders' personal branding and communication on professional social media platforms: Motivations, processes, and outcomes
Journal of Brand Management, 31, 38-57
Venciūtė, D., Karalius, L., Reardon, J., & Auruškevičienė, V. (2023)
The impact of employees’ social media advocacy on attitudes toward the brand: the mediating role of parasocial relationships
Journal of Product and Brand Management, 32(8), 1374-1387
Venciūtė, D., Mackevičienė, I., Kušlys, M., & Correia, R. F. (2023)
The role of influencer–follower congruence in the relationship between influencer marketing and purchase behaviour
Journal of Retailing and Consumer Services, 75, 1-10
Ramonienė, L., Gedminaitė, E., & Venciūtė, D. (2023)
Exploring value co-creation experiences in the digital music entrepreneurial ecosystem
In Proceedings of the American Marketing Association Conference, 31 July (Virtual), 4-6 August (34, pp. 921-929). San Francisco: American Marketing Association
Rimkiene, R., Venciūtė, D., & Auruškevičienė, V. (2023)
The role of online brand reputation in improving company’s performance: An exploratory study
In Proceedings of the American Marketing Association Conference, 31 July (Virtual), 4-6 August (34, pp. 678-685). San Francisco: American Marketing Association
Venciūtė, D., Karalius, L., Auruškevičienė, V., & Reardon, J. (2023)
Employee advocacy on social media and the way it affects attitudes toward the brand: the role of parasocial relationships
In Proceedings of the American Marketing Association Conference, 31 July (Virtual), 4-6 August (34, pp. 543-550). San Francisco: American Marketing Association
Venciūtė, D., Rimkienė, R., Joye, Y., Bieliūnaitė, I., & Auruškevičienė, V. (2023)
Social media presence, psychological well-being, and influencer marketing: motivations, processes, and outcomes
In Proceedings of the American Marketing Association Conference, 31 July (Virtual), 4-6 August (34, pp. 634-641). San Francisco: American Marketing Association