Course goals
The course focuses on how to manage innovation in today’s competitive era and how firms should manage innovation-related activities at the strategic, organizational and managerial levels in order to sustain competitive advantage. After describing the concept of innovation and understanding why innovation is important for the competitiveness of the firm, the course will focus on three main areas: innovation theories and its implications on practical execution, innovation sources, innovation strategy, tools and models to create new innovative ideas. Purpose of this course is to introduce and explore innovation management concept, how to manage product innovation and product development and build competitiveness through innovation. The course provides knowledge about theoretical frameworks for innovation, innovation models.
Course results
- To be able to recognize and to describe different types of innovation and main theoretical frameworks;
- To be able to recognize and apply the main models for innovation development;
- To be able to implement methods and tools for innovation search, and apply methodological tools;
- To be able to recognize the main sources of innovation;
- To be able to see the big innovation picture from a technological and corporate perspective and evaluate the context for innovation management;
- To be able to apply management practices to effectively implement innovations in the company context.
