Bachelor's programme

Get to know the study programme

You will get a strong foundation in management, develop analytical skills and solve real problems faced by companies. You will delve into marketing, human resources, finance and processes.
Lithuanian and English
3 years + 6 months bachelor thesis
Bachelor of Business Management
210 ECTS
Discover the Business World: Business Management and Marketing
08:44
Choosing Business Management and Marketing programme will offer students different types of career opportunities after they graduate. You may choose a career in brand management, consumer research or advertising. Also, given that marketing is one of the core functions of every organisation, marketing professionals will be in demand.
#SignatureCourses
The e-commerce course teaches students how to thoroughly explore the key components that determine the success of online business. In this course, not only are e-commerce models and their real-life applications explored, but also emphasized is the significance of e-marketing and its impact on consumer behavior. Through a combination of lectures, case studies, and practical projects, students acquire the skills necessary to plan, develop, and manage e-business. Significant attention is given to digital marketing tools, teamwork, and effective communication within the boundaries of e-commerce.
The Advertising and Sales Promotion course is your ticket to understanding the fascinating world of advertising in the modern digital age. You will explore how advertising works—crafting eye-catching campaigns, delving into the use of social media, and harnessing the latest technologies. You'll analyze real advertisements and undertake practical projects. Gain the skills to create persuasive messages that won't get lost in the information-overloaded world. Prepare to unleash your creativity and become a part of the constantly evolving world.
The Digital Marketing course introduces the fundamental methods, principles, and skills needed to work effectively in the real world. The course covers essentials such as digital marketing strategy, planning, and evaluation. It also includes a comprehensive overview of key digital marketing channels presented by industry experts in the field: social media, static and video advertising, organic and paid search, email, and partnership marketing. Multiple teaching methods are employed, including practical assignments, case studies, and simulation games. Students undertake a real project, creating and running digital advertisements on Meta platforms for existing businesses.
Your future specialty

What can I be?

Head of Marketing
Social networking specialist
Start your own business
Sales Manager
Project manager
Head of advertising creation
Business Consultant
Content Creator
Every day in my work I get to meet professionals from various business fields and it helps me grow. Studying at ISM University allowed me to gain a wide range of knowledge that I use on a daily basis: from the intricacies of teamwork to business concepts in communicating with clients. However, the most important thing that ISM has given me is a broader understanding of marketing and business development, critical thinking skills and the ability to analyze the market situation.
Milda Rimkutė
Marketing Project Manager at Basket News, ISM student
Bachelor's studies

Early admission for undergraduate studies has begun!

Secure your university spot through early admission, prepare for exams with more confidence, and enjoy exclusive benefits.
  • You will get to know the ISM community, future students, and teachers before the start of your studies. Familiarization sessions with program managers, a festival after matriculation exams, meeting future employers, and other VIP events await you.
  • You will have the opportunity to reserve a place even before the exams. And this means that you will go to the exams more confidently.
  • You can apply for a 25% scholarship covering the costs. This scholarship is available exclusively to those who apply through pre-admission.
  • We will evaluate not only academic results but also motivation. ISM meets those who strive for more. Therefore, not only grades are important to us, but also your desire to learn, act, and improve.

Read more
More likely to go to university
Higher chance of getting a scholarship
Preliminary internship offer for university admission
Special ISM Insider Package

I felt calmer and more confident

Santa Kasperaitė
ISM International Business and Communication Program student, studying on the ISM '100 Talents' scholarship.
Bachelor's studies

Programme benefits

Focus on Marketing
In this program, the main focus will be on marketing, so you will have all the opportunities to become an expert in this field.
Real problems of business enterprises
Harvard Business Review business cases are examined during the lecture.
Exceptional professors
Lectures are taught by strong academics and business practitioners.
Focus on your personal brand
Consultations with the programme director Dominyka Venciūtė

Opportunities abroad

Unique opportunity

Study tour to WEBSUMMIT conference

You will attended WEBSUMMIT, the largest technology conference, in Portugal
Double degree program

Double degree with BI Norwegian Business School

Study in Norway, in one of the world's 1 percent of Triple Crown-accredited universities (AMBA, EQUIS, AACSB).
Double degree program

Double degree with KEDGE Business School

Study in France, in one of the world's 1 percent of Triple Crown-accredited universities (AMBA, EQUIS, AACSB).
The ISM community speaks

The business management and marketing study program is an excellent choice for those looking for challenges and who want to achieve the highest results among like-minded people.

Paulius Urbonavičius
Financial Advisor at M Capital, ISM student
Price, financing, and admissions

Studies at ISM - accessible to everyone

Price
Half a year
Year
With the ISM Scholarship
0
Eur
2990 Eur
Assigned taking into account:
Motivation while studying
Grade point average
School exams
Active social activities
More about the scholarship
With a state scholarship
1557,5
Eur
2990 Eur
Assigned taking into account:
State matriculation exam results
More about the scholarship
Full semester price
2990
Eur
Studies can be financed with:
A state-sponsored student loan
More about the scholarship
With the ISM Scholarship
0
Eur
5980 Eur
Assigned taking into account:
Motivation while studying
Grade point average
School exams
Active social activities
More about the scholarship
With a state scholarship
3115
Eur
5980 Eur
Assigned taking into account:
State matriculation exam results
More about the scholarship
Full annual tuition fee
5980
Eur
Studies can be financed with:
A state-sponsored student loan
More about the scholarship
You have time before early admission begins
Admissions
At ISM University of Management and Economics, you can apply for studies three times a year during the preliminary, main, and supplementary admissions.
Early admission ends in
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FAQs
Admission to the ISM University of Management and Economics takes place in three stages.
• Pre-admission takes place from 1 January to 30 April. In this way you can reserve a spot at ISM University with a higher chance of receiving a scholarship and other additional benefits.
• ISM’s internal admission takes place from 1 May to mid-August, during which you must submit an application in the ISM admission system, thus reserving a place at the university.
• From 1 June to the end of August, you can apply through general admissions to higher education institutions (LAMA BPO).
You can learn more about ISM admissions here: https://archive.ism.lt/priemimas/.
ISM pre-admission is a unique opportunity to reserve a study place even before the exams and to have a greater chance of receiving 25%, 75% and 100% ISM scholarships. ISM pre-admission is special in that it evaluates not only academic achievements, but also the applicant’s motivation and extracurricular activities.
The following exams are required for admission to any ISM BA programme:
• Mathematics (0.4 points)
• Lithuanian language (0.2 points)
• History/Geography/IT/Foreign language/Economy (0.2 points)
• Any subject not overlapping with other subjects or annual grade (0.2 points)
State scholarship (vnf/st) is a place with a study scholarship not funded by the state. Students who have passed the exams with the highest scores can receive this scholarship during general admission. At the time of 2023 admission, the state scholarship amounted to EUR 2865 per year. In order to get a vnf/st study place, this must be selected in the general admission (LAMA BPO) system. It is important to mention that the ISM 75% and “100 Talents” scholarships comprise a state scholarship (vnf/st) and an additional scholarship awarded by the ISM University. Therefore, if a vnf/st study place is not selected during the general admission, applicants will lose the opportunity to receive both the 75% and “100 Talents” scholarships. If you have a sufficient score and want to secure the opportunity to enter ISM University, we recommend that you choose a vnf/st study place in the LAMA BPO system as the first priority, and a vnf (non-state funded) study place as the second priority.
Applicants who completed their secondary education in foreign educational institutions should apply to the Study Quality Assessment Centre (hereinafter SKVC) regarding the recognition of the education received in foreign institutions and the determination of subject equivalents. If the diploma is recognised and after receiving the subject equivalents the applicant collects a minimum competitive score of 5.4, the applicant has the right to study at ISM University.
If you studied at another Lithuanian or foreign university and want to continue your studies at ISM University, please contact us by e-mail at bs@archive.ism.lt. Admission to higher academic years takes place twice a year. Admission to the autumn semester studies is carried out from 1 July until 15 August. Admission to spring semester studies is carried out from 1 January until 15 January. Together with the application, please submit an academic certificate stating the subjects you studied at the university. Since each case is individual, we will personally provide you with the exact information.
The Career Centre operating at ISM helps each student take firm steps towards a fulfilling career. Meetings with business representatives are organised in cooperation with the best Lithuanian and international companies, and during individual consultations assistance is provided in choosing an organisation according to each student’s personal aspirations, needs and strengths. Every year we can offer students as many as 300 internships in the largest international companies. More information about the ISM Career Centre here: https://archive.ism.lt/karjeros-centras/.
Most of the lectures at ISM University are held in English, with the exception of the Business Management and Marketing and Economics and Data Analytics programmes, where part of the lectures are also held in Lithuanian.
We do not offer remedial studies, but we can offer additional studies, upon completion of which you can enrol in MA studies. For detailed information contact us at bs@archive.ism.lt.

Other bachelor study programs

Consultation

Considering studies at ISM?

Register for a consultation and we will answer all your questions! Or have you already chosen a study program? Then apply online.
Contacts
Ilona Misiuk
International Projects Manager
+370 697 57 586
ilona.misiuk@archive.ism.lt
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