You will get a strong foundation in management, develop analytical skills and solve real problems faced by companies. You will delve into marketing, human resources, finance and processes.
ISM is much more than high-quality studies. After graduating, I received two diplomas from KEDGE Business School (France) and ISM, and I participated in an exchange program in Singapore in the fourth semester.
Algirdas Keršys
ISM alumnus, Head of conversion rate optimization at 360
You will get a strong foundation in management, develop analytical skills and solve real problems faced by companies. You will delve into marketing, human resources, finance and processes.
Discover the Business World: Business Management and Marketing
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Choosing Business Management and Marketing programme will offer students different types of career opportunities after they graduate. You may choose a career in brand management, consumer research or advertising. Also, given that marketing is one of the core functions of every organisation, marketing professionals will be in demand.
#SignatureCourses
The e-commerce course teaches students how to thoroughly explore the key components that determine the success of online business. In this course, not only are e-commerce models and their real-life applications explored, but also emphasized is the significance of e-marketing and its impact on consumer behavior. Through a combination of lectures, case studies, and practical projects, students acquire the skills necessary to plan, develop, and manage e-business. Significant attention is given to digital marketing tools, teamwork, and effective communication within the boundaries of e-commerce.
The Advertising and Sales Promotion course is your ticket to understanding the fascinating world of advertising in the modern digital age. You will explore how advertising works—crafting eye-catching campaigns, delving into the use of social media, and harnessing the latest technologies. You'll analyze real advertisements and undertake practical projects. Gain the skills to create persuasive messages that won't get lost in the information-overloaded world. Prepare to unleash your creativity and become a part of the constantly evolving world.
The Digital Marketing course introduces the fundamental methods, principles, and skills needed to work effectively in the real world. The course covers essentials such as digital marketing strategy, planning, and evaluation. It also includes a comprehensive overview of key digital marketing channels presented by industry experts in the field: social media, static and video advertising, organic and paid search, email, and partnership marketing. Multiple teaching methods are employed, including practical assignments, case studies, and simulation games. Students undertake a real project, creating and running digital advertisements on Meta platforms for existing businesses.
Your studies
Programme structure
Not sure if the study programme will suit you? You can change it after 1 year!
Semesters
1
2
3
4
5
6
7
What will I learn?
You will understand how a business works - you will be introduced to the basics of marketing, finance and other business management aspects, which will provide a strong foundation for further knowledge.
You will learn to argue, write and present written work.
You will understand how a business works - you will be introduced to the basics of marketing, finance and other business management aspects, which will provide a strong foundation for further knowledge.
You will learn to argue, write and present written work.
You will be able to use all the knowledge gained during your studies and internship in writing a bachelor's thesis to solve a real problem in a real company
You will be able to use all the knowledge gained during your studies and internship in writing a bachelor's thesis to solve a real problem in a real company
Every day in my work I get to meet professionals from various business fields and it helps me grow. Studying at ISM University allowed me to gain a wide range of knowledge that I use on a daily basis: from the intricacies of teamwork to business concepts in communicating with clients. However, the most important thing that ISM has given me is a broader understanding of marketing and business development, critical thinking skills and the ability to analyze the market situation.
Milda Rimkutė
Marketing Project Manager at Basket News, ISM student
Bachelor's studies
Early admission for undergraduate studies has begun!
Secure your university spot through early admission, prepare for exams with more confidence, and enjoy exclusive benefits.
You will get to know the ISM community, future students, and teachers before the start of your studies. Familiarization sessions with program managers, a festival after matriculation exams, meeting future employers, and other VIP events await you.
You will have the opportunity to reserve a place even before the exams. And this means that you will go to the exams more confidently.
You can apply for a 25% scholarship covering the costs. This scholarship is available exclusively to those who apply through pre-admission.
We will evaluate not only academic results but also motivation. ISM meets those who strive for more. Therefore, not only grades are important to us, but also your desire to learn, act, and improve.
ISM International Business and Communication Program student, studying on the ISM '100 Talents' scholarship.
Life at ISM
What makes ISM special?
Supportive Community
ISM is a boutique university where members have the opportunity to get to know each other well, including both students and business representatives. Here, professors remember your name and are familiar with your journey. We learn and celebrate together. ISM hosts a variety of student clubs and is guided by the idea of lifelong learning.
ISM community exhibits highly competitive environment, which both permits students to bring the best version of themselves along with creation of strong and resourceful network.
Vytautas Kukulskis
Alumnus of ISM Economics and Politics Bachelor's programme
Life at ISM
What makes ISM special?
Close Relationship with Business
In classes, students constantly tackle current business issues. Our students even complete internships in companies twice during their studies to better discover what suits them. The result? Business representatives highly value ISM students and alumni!
As an ISM student, I participated in visits to top Vilnius companies, including EY Lithuania, where I now work. These visits helped me build connections, explore career options, and showcase my skills to my current employer.
Yung Mihdi Nyelle
Accounting Consultant at EY, ISM University student
Life at ISM
What makes ISM special?
Located in the Heart of Vilnius
We've revitalized a historic building right in the heart of Vilnius. Here, in the lively Gedimino Avenue, you'll find some of Lithuania's largest companies and institutions. From the terrace where our community enjoys coffee together, you'll have a breathtaking view of Gediminas' Tower!
The campus is truly inspiring. I believe that having the opportunity to view the beautiful architecture in this location through G7's large windows is incredibly motivating for students to pursue their goals.
Karolina Maria Orr
Public Relations Account Executive, ISM University alumna
Life at ISM
What makes ISM special?
Internationality
Right here in the heart of Vilnius, you'll feel like you're abroad, as ISM boasts many international professors, and your fellow students come from various countries around the world. Here, you'll build a strong international network. And if you wish, you'll have the opportunity to earn a double degree with universities in France or Norway.
One of the strongest things I took away from ISM is the belief that I can achieve anything I want. Because during your studies you get to meet people from various cultures, you quickly learn that you have a lot more opportunities and don't necessarily have to limit yourself to one market, such as Lithuania, for example.
Deividas Matačiūnas
Technical Data Analyst at Sunrise, ISM University alumnus
Bachelor's studies
Programme benefits
Focus on Marketing
In this program, the main focus will be on marketing, so you will have all the opportunities to become an expert in this field.
Real problems of business enterprises
Harvard Business Review business cases are examined during the lecture.
Exceptional professors
Lectures are taught by strong academics and business practitioners.
Focus on your personal brand
Consultations with the programme director Dominyka Venciūtė
Opportunities abroad
Unique opportunity
Study tour to WEBSUMMIT conference
You will attended WEBSUMMIT, the largest technology conference, in Portugal
Double degree program
Double degree with BI Norwegian Business School
Study in Norway, in one of the world's 1 percent of Triple Crown-accredited universities (AMBA, EQUIS, AACSB).
Double degree program
Double degree with KEDGE Business School
Study in France, in one of the world's 1 percent of Triple Crown-accredited universities (AMBA, EQUIS, AACSB).
🎓✨ Join us on a little journey behind the scenes 🎬 of both ISM student lives and our campaign #pasiryžęeitipirmyn!
The business management and marketing study program is an excellent choice for those looking for challenges and who want to achieve the highest results among like-minded people.
At ISM University of Management and Economics, you can apply for studies three times a year during the preliminary, main, and supplementary admissions.
Admission to the ISM University of Management and Economics takes place in three stages.
• Pre-admission takes place from 1 January to 30 April. In this way you can reserve a spot at ISM University with a higher chance of receiving a scholarship and other additional benefits.
• ISM’s internal admission takes place from 1 May to mid-August, during which you must submit an application in the ISM admission system, thus reserving a place at the university.
• From 1 June to the end of August, you can apply through general admissions to higher education institutions (LAMA BPO).
You can learn more about ISM admissions here: https://archive.ism.lt/priemimas/.
ISM pre-admission is a unique opportunity to reserve a study place even before the exams and to have a greater chance of receiving 25%, 75% and 100% ISM scholarships. ISM pre-admission is special in that it evaluates not only academic achievements, but also the applicant’s motivation and extracurricular activities.
The following exams are required for admission to any ISM BA programme:
• Any subject not overlapping with other subjects or annual grade (0.2 points)
State scholarship (vnf/st) is a place with a study scholarship not funded by the state. Students who have passed the exams with the highest scores can receive this scholarship during general admission. At the time of 2023 admission, the state scholarship amounted to EUR 2865 per year.
In order to get a vnf/st study place, this must be selected in the general admission (LAMA BPO) system. It is important to mention that the ISM 75% and “100 Talents” scholarships comprise a state scholarship (vnf/st) and an additional scholarship awarded by the ISM University. Therefore, if a vnf/st study place is not selected during the general admission, applicants will lose the opportunity to receive both the 75% and “100 Talents” scholarships.
If you have a sufficient score and want to secure the opportunity to enter ISM University, we recommend that you choose a vnf/st study place in the LAMA BPO system as the first priority, and a vnf (non-state funded) study place as the second priority.
Applicants who completed their secondary education in foreign educational institutions should apply to the Study Quality Assessment Centre (hereinafter SKVC) regarding the recognition of the education received in foreign institutions and the determination of subject equivalents. If the diploma is recognised and after receiving the subject equivalents the applicant collects a minimum competitive score of 5.4, the applicant has the right to study at ISM University.
If you studied at another Lithuanian or foreign university and want to continue your studies at ISM University, please contact us by e-mail at bs@archive.ism.lt. Admission to higher academic years takes place twice a year. Admission to the autumn semester studies is carried out from 1 July until 15 August. Admission to spring semester studies is carried out from 1 January until 15 January. Together with the application, please submit an academic certificate stating the subjects you studied at the university. Since each case is individual, we will personally provide you with the exact information.
The Career Centre operating at ISM helps each student take firm steps towards a fulfilling career. Meetings with business representatives are organised in cooperation with the best Lithuanian and international companies, and during individual consultations assistance is provided in choosing an organisation according to each student’s personal aspirations, needs and strengths. Every year we can offer students as many as 300 internships in the largest international companies.
More information about the ISM Career Centre here: https://archive.ism.lt/karjeros-centras/.
Most of the lectures at ISM University are held in English, with the exception of the Business Management and Marketing and Economics and Data Analytics programmes, where part of the lectures are also held in Lithuanian.
We do not offer remedial studies, but we can offer additional studies, upon completion of which you can enrol in MA studies. For detailed information contact us at bs@archive.ism.lt.
